Hello. I'm Craig,

an Executive Creative Leader

Zero years clinging to how things used to work.

25 years leading global brands.

I use creativity to solve business problems. Whether that's a campaign, a strategy no one can agree on, a product repositioning, a broken process, or a team that feels like it's swimming in jeans.

I've led global brands like ESPN, Logitech, Ubisoft, Mars, and Clorox. I've scaled teams, founded and sold an agency, and built tools to remove the friction that slows good ideas down.

I love being hands-on. Shaping ideas, writing, mentoring and making sure the thinking shows up clearly in the execution. I do my best work alongside strong strategists, creatives, and operators who want to solve real problems together. Who take the work seriously but don’t let self-importance get in the way. That’s usually when the best ideas show up. 

I use AI constantly. Speed matters. But speed alone doesn't create value. Judgment and taste do. My role is to make sure modern tools serve the strategy, the craft, and the audience. Not replace the thinking. Otherwise you just get slop at scale.

Before all of that, I was fired as a parking lot attendant. I still maintain it wasn't entirely my fault, but I've decided to move on.

If you’re building something interesting, l’d love to chat.

Let's talk

  • "Craig is a strategy ninja and his creative is on point. And he’s a great partner to drive the business forward. I’ve worked with him at two companies and his ability to adapt to different styles and environments is rare."

    —Lauren Miller, The Clorox Company

  • "I’ve collaborated with creatives for more than 20 years, and Craig’s work is some of the best I’ve experienced. He helped power the most successful product launch in our company’s history."

    — Todd Smith, Cafe Rio

  • "Craig not only crafts powerful creative, he also builds the systems and alignment to teams needed to get the entire company singing the same song."

    —Vasken Guiragossian, VP of Brand / 8x8

  • "Craig brings people into the creative process. He understands different points of view and turns that collective input into ideas that move the organization forward."

    —Tim Belonax, Anthropic