Hello. I'm Craig,
an ECD / Writer
8x8: Using AI to make B2B feel human
NBA Playoffs: There Can Only Be One
Caviar: Making premium feel essential
ESPN NBA: Owning culture to win a category
Freshworks: Turning a No-Name Challenger Into a $10B Category Force
Assassin’s Creed: Product education that drives revenue
Hint Water: From performance to brand-led growth
Logitech / UE Fits
Sonic Burger: This is How You Sonic
Sutter Health: We Plus You
Clorox / Calm Natural Vitality
Pinterest: Proving a new growth model
Watch Dogs: Turning mega trolls into super fans
Seeds of Change: Save the Flavors
Soda Stream
The NBA / Unbelievable with David Blaine
Credit Karma: Using comedy for confidence
Uncle Ben's: Ben's Beginners
Foster Farms: Say No to Plumping
Comcast
Blackberry
Cafe Rio
Far Cry: Turning Fan Fear into Fan Participation
